I'm holding my nose and trying Twitter

My views on Twitter are well-known.

But in the interests of unbiased analysis, I'll have a try at using it.

My Twitter name is "disruptivedean". Or probably @disruptivedean using the silly Twitter symbology.

I'll try to update it fairly regularly (I'm at a few conferences over the next couple of weeks).

However, if I have not demonstrated clear ROI (either by getting identifiable new business revenues, or gaining research insights that are *incremental* not substitutional) within 3 weeks, I will be deleting the account.