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Thursday, 15 January 2009

Victory for commensense branding - HSPA+

Posted on 09:16 by Unknown
OK, so HSPA isn't the most snappy acronym on the planet. But most people in the industry have grown to recognise and evn like it.

There's been a bit of a spat about the next step though - some companies (notably Qualcomm) have been using the fairly clean and intuitive HSPA+ .

Others (notably Ericsson and the official standards-definer 3GPP) have been using clunky terms like HSPA Evolved, HSPA Evolution and the like.

Commonsense has prevailed - Vodafone's announcement has pretty much nailed shut the coffin on this Evolution verbiage. Why use four syllables when one will do?

Now I'm hoping they go one better and go back to call "that" Barcelona event by its proper name, 3GSM, rather than its current bland moniker....
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