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Monday, 15 September 2008

Only about 2% of this blog's visitors using mobile devices

Posted on 03:02 by Unknown
I've had Google Analytics installed on my blog for just over a month now, and it's showing up some interesting trends. Some are to be expected - peak usage is on Mon/Tues, most accesses come from US & UK, with a lot from India as well.

Now, obviously this is only the direct web hits I'm measuring - the bulk of readers use some form of RSS or other feed reader. It also misses out sites like Wireless Watch, and SeekingAlpha, that syndicate my posts, as well as assorted other 'unauthorised' aggregation and screen-scraper sites.

But unless someone tells me otherwise, I would have thought that people who access the blog directly on the Web are pretty representative of people who see a link on Google & think it looks interesting. Or who generally just prefer using the browser to read blogs.

So, given that I'm in the mobile industry and so are most of the people reading this, I find it pretty surprising that only about 2% of visits are from browsers on mobile phones. 0.6% from iPhones, 0.3% from Symbian, a handful of Windows users, what looks like about 0.3% of Opera Mini, and a proportion of the 0.4% of non-Firefox Linux users. iPod Touch users were another 0.2%.

And some of the mobile users were in fact me, checking the site looks OK.

Now, I'd hope and imagine that >2% of RSS users are mobile, but overall this really points to the fact that fairly normal, non-demanding web usage is still predominantly PC-based, especially in the B2B domain. It's certainly not a sufficient level for me to seriously devote time to optimising a mobile-specific version of the blog, or even worry whether the occasional graphics I add to the text will render OK on small screens.
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