Amazon Tech Support

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Sunday, 2 November 2008

Mobile search doesn't exist - a good proof point

Posted on 10:11 by Unknown
For the last two years, I've been saying that "there's no such thing as mobile search". I've completely disagreed with the rhetoric that "people don't want to search on mobile, they want to find things".

Instead, I believe that broadly, people just want to use Google on their phones. If I want to find an address, or a restaurant, or cheat in a pub quiz, there's a perfectly easy way to do it, without some newfangled search tool that guesses my context wrong.

So Symbian CTO David Wood's write-up of a Google presentation last week made me feel validated:

"The surprising thing is that the spider graph for mobile-originated search enquiries had a very similar general shape to that for search enquiries from fixed devices. In other words, people seem to want to search for the same sorts of things - in the same proportion of times - regardless of whether they are using fixed devices or mobile ones."

Unlike David, I'm not surprised.
Email ThisBlogThis!Share to XShare to FacebookShare to Pinterest
Posted in | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • Mobile social networking - how I'll know when it's going mainstream....
    This falls into the category of "amusing personal anecdotes" rather than "rigorous industry analysis". But it also refle...
  • Forget lobbyists, this is how Net Neutrality gets enacted in law....
    I've long held that the Internet will always find ways around any blocking/filtering mechanisms for certain types of application, especi...
  • UK ISPs Code of Practice on Traffic Management - OK as a start, but major flaws
    A group of the UK's largest fixed and mobile ISPs have published a "Code of Practice" about managing traffic on their broadban...
  • The mobile industry buzzword of 2009 will be......
    OFFLOAD This year has been all about mobile broadband revenue and traffic growth. Dongles, iPhones, embedded PCs, Android, consumer BlackBer...
  • The danger of "cutting the cord" - where's the femtocell going to go?
    I see many references to people wanting to "cut the cord", and have an all-mobile home. This is particularly the case in the US, w...
  • The "Social web" - does anyone actually want it?
    Is this another example of The Emperor's New Clothes? I've lost count of the number of pitches I've heard recently along the lin...
  • The Novatel MiFi - possibilities for new mobile broadband business models
    OK, I realise that I've been a bit grumpy and critical of some things recently. But before everyone assumes I'm getting more cantank...
  • Is it just me, or is 3G either really good or really bad, but rarely "OK"
    I've started noticing that my experience of mobile broadband (iPhone 3GS on Voda UK) is much more polarised than that of fixed broadband...
  • What's the story with the Phonejack 'femtocell"?
    I'm now trying to catch up with events and analysis over the past few weeks, as I've been on vacation. One of the more bewildering t...
  • Android - the retail experience
    I just stopped off at my local branch of Carphone Warehouse on a whim, to have a quick look at what's being sold and how. (By coincidenc...

Blog Archive

  • ►  2013 (31)
    • ►  October (2)
    • ►  September (3)
    • ►  August (1)
    • ►  July (2)
    • ►  June (6)
    • ►  May (5)
    • ►  April (1)
    • ►  March (3)
    • ►  February (3)
    • ►  January (5)
  • ►  2012 (46)
    • ►  December (5)
    • ►  November (4)
    • ►  October (3)
    • ►  September (2)
    • ►  August (4)
    • ►  July (3)
    • ►  June (1)
    • ►  May (6)
    • ►  April (4)
    • ►  March (1)
    • ►  February (9)
    • ►  January (4)
  • ►  2011 (73)
    • ►  December (4)
    • ►  November (10)
    • ►  October (8)
    • ►  September (6)
    • ►  August (3)
    • ►  July (5)
    • ►  June (7)
    • ►  May (9)
    • ►  April (4)
    • ►  March (7)
    • ►  February (6)
    • ►  January (4)
  • ►  2010 (130)
    • ►  December (4)
    • ►  November (10)
    • ►  October (10)
    • ►  September (6)
    • ►  August (9)
    • ►  July (7)
    • ►  June (19)
    • ►  May (19)
    • ►  April (11)
    • ►  March (18)
    • ►  February (7)
    • ►  January (10)
  • ►  2009 (126)
    • ►  December (4)
    • ►  November (14)
    • ►  October (9)
    • ►  September (8)
    • ►  August (9)
    • ►  July (10)
    • ►  June (21)
    • ►  May (14)
    • ►  April (2)
    • ►  March (11)
    • ►  February (15)
    • ►  January (9)
  • ▼  2008 (94)
    • ►  December (24)
    • ▼  November (26)
      • iPhone available with a year's prepaid connectivit...
      • Mobile broadband PCs with embedded 3G - pricing co...
      • Will "iPhone" be used as general slang for "smartp...
      • Nokia gets HSUPA.... blurring the featurephone/sma...
      • When is UMA not UMA? Part 2
      • Assorted interesting tidbits & observations
      • Thoughts on white space spectrum
      • Every time I see the Android pitch, I like it less...
      • GSMA trying to force adoption of NFC in phones
      • Carnival of the Mobilists at Mippin
      • Question: When is UMA not UMA?
      • Next week in SF - Open Mobile Summit & Telecom Cou...
      • The need for end-user forums to start specifiying ...
      • Mobile Broadband - the cracks are starting to show
      • Mobile data revenues more than messaging?
      • Carnival of the Mobilists 149
      • PC vs mobile Internet access - where's the asymptote?
      • ARPU is a lousy metric for tracking mobile broadband
      • Work and personal profiles on a single mobile phone
      • Do you want HSPA modules in device, if you're aggr...
      • Partner conference - Femtocells USA
      • Redefining "Telco Grade" for the Mobile Internet era
      • Swisscom - the worst offender in public WiFi?
      • Mobile broadband - O2 highlights dissatisfaction a...
      • No WiFi in the Vodafone BlackBerry Storm - a serio...
      • Mobile search doesn't exist - a good proof point
    • ►  October (25)
    • ►  September (19)
Powered by Blogger.

About Me

Unknown
View my complete profile