Amazon Tech Support

  • Subscribe to our RSS feed.
  • Twitter
  • StumbleUpon
  • Reddit
  • Facebook
  • Digg

Wednesday, 28 April 2010

IMS role in mobile will remain minor. RCS is dead.

Posted on 01:56 by Unknown
OCT 11 2010 NEW REPORT AND BLOG POST ON RCS HERE
So, a day spent yesterday with the IMS part of the operator and vendor industry at the IMS World Vision event in Barcelona. The event is going on for a couple of additional days, but I'm back in London at the Telco 2.0 Brainstorm event instead now.

Wow. It's been quite a while since I heard the level of introspective, defensive groupthink I got bombarded by. Unreconstructed, old-world telco network views, perhaps occasionally spiced with a light flavour of Web 2.0. I lost count of the time I found myself shaking my head about how little some in the industry "get" what's happened. A highlight was Telefonica claiming that IMS was needed to "compete against Internet service providers" in basic communications services like voice, and will enable them to "really fight".

Which contrasted rather a lot with some of the vendors' more sanguine views that competing with Facebook, Skype et al wasn't the point of IMS today - that train has left the station, and instead IMS should be about assisting the Internet players and providing some form of glue to interface that world with the phonebook. (And of course, supporting VoIP on LTE or fixed broadband).

To me, the legacy thinking is summed up by the continuous usage of the word "terminal" throughout the day. It's like the network folk are stuck in a 1980s timewarp, back in the days of mainframes and green-screens. Let's forget that there are 1GHz Snapdragon-enabled devices out there, which are more than capable of gaming the access and core networks of the operators. Even more astonishing was the assertion that "the Cloud" is the same thing as the [operator] network.

Right, time to stop equivocating on one of IMS's main problem children. I've been writing about the lack of IMS-capable mobile phones for over 4 years now, criticising RCS for more than two years, and it's now appropriate to nail the coffin lid shut. RCS is dead. RIP. There's no business model, no justification for the battery drain, no clear plan to get clients onto the bulk of phones sold through non-operator channels, no prepay story, no MVNO story, no reason it should generate revenue uplift, as it just gives users access to a few websites that were free anyway. It might well cannibalise the sale of data plans by reducing the use of the browser and widget frameworks. It is also near-useless until it becomes cross-network capable - which means it just needs one or two operators in a given market to say "no" to completely destroy its theoretical value.

That said, although it's dead it's still twitching a bit. We'll probably see some half-hearted attempts to pretend it can be rescuscitated, in France and maybe Spain or Sweden during late 2010 or 2011. Japan and Korea might try some almost-RCS offerings. And then it will disappear. It reminds me of UMA in 2007.

Mind you, my views on RCS were positively benign compared to those of Paulo Simoes of Portuguese operator TMN at the conference. He launched the most comprehensive, coruscating annihilation of the hapless technology I've ever heard. He pointed out a large herd of elephants in the room - the paucity of use cases, the excessive power consumption, useablity, lack of "sexiness", the pointlessness and clumsiness of filesharing, the downsides of presence and availability, the lack of enterprise focus, the reliance on MSISDN and more besides. Mixing metaphors horribly, the elephants collectively make it a "lame duck". He challenged vendors to give him RCS for free upfront, as he was willing to pay a volume-based usage fee if it was actually used. Several delegates apparently compained to the organisers that his witty and surgical evisceration of RCS was "too negative" for an event they clearly hoped would be a happy-clappy evangelical conference of consensus.

The other big theme was voice on LTE, especially in VoLTE (GSMA / IMS) guise. I'm somewhat less negative about that, for two reasons. First, the ideas of a barebones version of voice-on-IMS for mobile makes sense, in the same way that using IMS for NGN VoIP on ADSL does - it's a straightforward PSTN / PLMN replacement. VoLTE doesn't depend on presence, doesn't mandate messing about with video or filesharing or pretence of being a social network - and, crucially, might be deployable in a fairly silo'd "in a box" version.

Unlike RCS, there is not a "prisoner's dilemma" situation that everyone needs to do it either - one operator in a country could deploy VoLTE with IMS, another could use VoLGA, a third could use Skype and a fourth could stick with circuit-switched voice via HSPA+. Interworking via gateways would be messy, but the voice industry is used to that already.


That said, I still think that VoLTE's immaturity is one of many factors that will delay LTE as a mainstream technology to 2015 and beyond.

Email ThisBlogThis!Share to XShare to FacebookShare to Pinterest
Posted in | No comments
Newer Post Older Post Home

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Popular Posts

  • Mobile social networking - how I'll know when it's going mainstream....
    This falls into the category of "amusing personal anecdotes" rather than "rigorous industry analysis". But it also refle...
  • Forget lobbyists, this is how Net Neutrality gets enacted in law....
    I've long held that the Internet will always find ways around any blocking/filtering mechanisms for certain types of application, especi...
  • UK ISPs Code of Practice on Traffic Management - OK as a start, but major flaws
    A group of the UK's largest fixed and mobile ISPs have published a "Code of Practice" about managing traffic on their broadban...
  • The mobile industry buzzword of 2009 will be......
    OFFLOAD This year has been all about mobile broadband revenue and traffic growth. Dongles, iPhones, embedded PCs, Android, consumer BlackBer...
  • The danger of "cutting the cord" - where's the femtocell going to go?
    I see many references to people wanting to "cut the cord", and have an all-mobile home. This is particularly the case in the US, w...
  • The "Social web" - does anyone actually want it?
    Is this another example of The Emperor's New Clothes? I've lost count of the number of pitches I've heard recently along the lin...
  • The Novatel MiFi - possibilities for new mobile broadband business models
    OK, I realise that I've been a bit grumpy and critical of some things recently. But before everyone assumes I'm getting more cantank...
  • Is it just me, or is 3G either really good or really bad, but rarely "OK"
    I've started noticing that my experience of mobile broadband (iPhone 3GS on Voda UK) is much more polarised than that of fixed broadband...
  • What's the story with the Phonejack 'femtocell"?
    I'm now trying to catch up with events and analysis over the past few weeks, as I've been on vacation. One of the more bewildering t...
  • Android - the retail experience
    I just stopped off at my local branch of Carphone Warehouse on a whim, to have a quick look at what's being sold and how. (By coincidenc...

Blog Archive

  • ►  2013 (31)
    • ►  October (2)
    • ►  September (3)
    • ►  August (1)
    • ►  July (2)
    • ►  June (6)
    • ►  May (5)
    • ►  April (1)
    • ►  March (3)
    • ►  February (3)
    • ►  January (5)
  • ►  2012 (46)
    • ►  December (5)
    • ►  November (4)
    • ►  October (3)
    • ►  September (2)
    • ►  August (4)
    • ►  July (3)
    • ►  June (1)
    • ►  May (6)
    • ►  April (4)
    • ►  March (1)
    • ►  February (9)
    • ►  January (4)
  • ►  2011 (73)
    • ►  December (4)
    • ►  November (10)
    • ►  October (8)
    • ►  September (6)
    • ►  August (3)
    • ►  July (5)
    • ►  June (7)
    • ►  May (9)
    • ►  April (4)
    • ►  March (7)
    • ►  February (6)
    • ►  January (4)
  • ▼  2010 (130)
    • ►  December (4)
    • ►  November (10)
    • ►  October (10)
    • ►  September (6)
    • ►  August (9)
    • ►  July (7)
    • ►  June (19)
    • ►  May (19)
    • ▼  April (11)
      • Most commentators don't get RIM's strategy
      • IMS role in mobile will remain minor. RCS is dead.
      • Telcos = Google advert affiliates?
      • Mobile websites
      • Conference season! Telco 2.0, Open Mobile and oth...
      • Mobile social networking doesn't really deal with ...
      • An interesting angle on mobile broadband offload
      • The secret social network success: RIM now adverti...
      • The incumbent telcos' attack on YouTube looks like...
      • iPad impact on mobile networks likely to be neglig...
      • RIP Guy Kewney
    • ►  March (18)
    • ►  February (7)
    • ►  January (10)
  • ►  2009 (126)
    • ►  December (4)
    • ►  November (14)
    • ►  October (9)
    • ►  September (8)
    • ►  August (9)
    • ►  July (10)
    • ►  June (21)
    • ►  May (14)
    • ►  April (2)
    • ►  March (11)
    • ►  February (15)
    • ►  January (9)
  • ►  2008 (94)
    • ►  December (24)
    • ►  November (26)
    • ►  October (25)
    • ►  September (19)
Powered by Blogger.

About Me

Unknown
View my complete profile