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Wednesday, 11 April 2012

Which operator app-level collaborations actually work?

Posted on 04:48 by Unknown
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I've just been having an email exchange with a client about telco collaborations.

The net result is a question I'm struggling with - have any recent multi-telco collaborations at the app or service level actually borne fruit?

There have been plenty of trials, initiatives, and pilots. WAC, OneAPI, in-country attempts at collaborative payment platforms (eg PayForIt in the UK), API exposure (eg in Canada) or IM connectivity (various).... but I'm struggling to think of anything new that has proven substantive so far.

The possible exceptions are for M2M (which is still quite slow-moving & actually involves a lot of in-the-network techniness rather than app skills), and a few security-type things like content-filtering for kids, alerts (eg tsunami warnings), or stolen-phone disablement, which are often driven by regulators anyway.

SMS, MMS and roaming don't count as they're all old, albeit with a few modern tweaks like roaming steering or local partnerships. But that's not app/service level really anyway.

Various collaborations between operators and non-operators are successful (eg 3UK/Skype, initial AT&T/Apple, Facebook Zero + various).

Yes, there's a bunch of new stuff just starting - Joyn/RCSe, payment collaborations in various places like New Zealand, identity stuff, talk about federating telco CDNs and so on.

But are there any recent examples of these type of collaborative arrangements actually working?

(Note: this isn't a "bash the operators" post - I'm genuinely interested in hearing of examples that have worked, because off the top of my head I can't think of any. And if they've all failed... what lessons have been learned so that the new ones might succeed?)

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